I have over 25 years of experience in strategy, marketing, and research. Over the years, I have developed an entrepreneurial mindset that creates and grows existing and new ideas embedding sustainable thinking. In all my actions, I am outcome-driven and customer-focused.

My experience is across the sciences, technology, and business disciplines. I started my marketing career with McDonald’s Family Restaurants and DDB Advertising, then as a senior marketing executive for an airport group, followed by a property group. I have also delivered research projects for mining giants BHP and Rio Tinto. While completing my MBA (Executive), I went into the higher education sector and further evolved my knowledge and skillsets within entrepreneurship. As an educator, I have developed and delivered entrepreneurship, marketing and strategy courses, focusing on industry applications that included hands-on practical skills to ensure success ‘beyond the theory’. My research interest is developing and evolving sustainable value propositions and business models.

In 2023, I founded Club Entrepreneurship which is about reimagining entrepreneurship education. The purpose is to empower people and businesses to develop and evolve an idea for the market with sustainability thinking at its core.

HIGHER EDUCATION TEACHING AWARDS: 2015, 2018, 2019, 2020, 2021 & 2022